GB Ep 26: How I Increased My Email Conversion Rate by 500%

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | RSS

Welcome to another episode of Growth Bites. Today I’ll talk about how I was able to increase my email conversion rate by over 500% with different tools and tactics.

• Noah Kagan of AppSumo came out with a plugin for WordPress called SumoMe that allows you to implement email popups and email bars at the top of your blog post. [01:22]
• It’s a tool that integrates with AWeber, MailChimp, GetResponse or whatever email service you use for super simple integration. It’s free at sumome.com. [01:50]
• There’s an exit popup that you can set up, and a regular popup feature that shows up after people scroll past a certain part of the screen. [02:14]
• The bar that shows up at the top of your website or blog posts just sits at the top and tells people to opt in. [02:30]
• There’s also social sharing buttons that are super customizable and look good on mobile. [02:47]
• Doing things like this have made my email list conversion rate jump up by 500%. [02:56]
• SumoMe isn’t the only thing you can use. For example, some of my blog posts have a downloadable pdf checklist attached to them. This checklist connects to a lead page that require people to enter their email address to have the guide sent to them. [03:04]
• You can also do other things like sidebar email opt-ins or place them after blog posts to get similar results. [04:00]

Selected Links from this Episode:

• My interview with Noah Kagan
• AppSumo
• SumoMe
• AWeber
• MailChimp
• GetResponse

Leave some feedback:

• What should I talk about next? Please let me know on Twitter or in the comments below.
• Did you enjoy this episode? If so, leave a short review here.
• Subscribe to Growth Everywhere on iTunes.
• Get the non-iTunes RSS feed

Connect with Eric Siu:

• Growth Everywhere
• Single Grain
• Twitter @ericosiu